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Archived News - 2006
December 2006
Barokes is granted the Hong Kong patent for its Vinsafe™ technology. The granting of the Hong Kong patent is a significant achievement for Barokes as it represents the first of the Chinese patents.
November 2006
Spanish distributor, Constantino Sabada introduces Barokes wine in can into REPSOL-YPF (petrol stations) in Spain from 1st November.
November 2006
Constantino Sabado prinicipal, Alberto Sabado was featured as a guest speaker at the Design and Innovation conference held in Barcelona on 9th November as part of BCN Design Week. Alberto presented on the innovative new age packaging concept - Barokes Wine in a Can and the Vinsafe™ technology behind it. The presentation was well received with agreement that wine in can is a revolution in innovative packaging!
October 2006
Barokes supported a reception for 600 guests for the Modern Living Awards (design magazine) held in Tokyo on 27th October. Barokes wine in a can was the only wine served at this event and a Barokes advertisement will feature in the January issue of Modern Living in Japan. View Photos
October 2006
Barokes at the Copenhagen Fashion Show. Nordic distributor, Jensenin ApS, sponsored this high profile event held in Arhus, Denmark on 8th October. View Photos
September 2006
Barokes was served and heavily promoted at Festival Lief held in Holland on 9th September. A radio commercial was aired on major stations and featured the tagline "powered by Barokes wine in a can". There was also a Barokes marque and lounge area at this event and a cocktail created incorporating Red Bull, Red Vodka and Barokes Bubbly Chardonnay Semillon. View Photos
September 2006
The David Jones Christmas Hampers 2006 catalogue featuring the Barokes Hamper was released late September. This hamper is currently available in all David Jones stores throughout Australia and can also be ordered online or by phone. View Photos
September 2006
Barokes secures its first airline customer! Tiger Airways will range Barokes wine in a can on all its flights from 1st November 2006. Tiger is partly owned by Singapore Airlines and currently flies to 15 destinations around Asia. Tiger is the first of a number of airlines which are expected to introduce Barokes within the next few months. The premium quality and innovative packaging has really peaked the interest of the airline sector globally - primarily due to the lighter weight as compared to glass or plastic packaging.
September 2006
Nordic distributor, Jensenin ApS, sponsored a series of concerts by pop group, Vincent Van Go Go, held in early July at Roskilde Festival, mid August at the Skanderborg Festival and on 13 September in Arhus. Each concert featured branded Barokes beachballs thrown into the crowd and a stage backdrop with a Barokes can. View Photos
August 2006
Barokes' Nordic importer/distributor, Jensenin Aps, negotiated the ranging of Barokes wine in a can into Denmark's Danmarks Smukkeste Festival held on the weekend of 12/13 August. Barokes was sold at the festival and the Barokes Pyramid (see photo) constructed with over 1000 cans was a feature in the centre of Vinotheeket, the only wine bar at the event.
August 2006
Barokes' Nordic importer/distributor, Jensenin Aps, sponsors the worldwide launch of well known Danish designer, Isabella Chistensen's new perfume, Dreams. The event was held in Arhus, Denmark, and Barokes Bubbly Chardonnay Semillon was served to guests. View Photos
July 2006
Q8 Service Stations range Barokes wine in a can in 245 service stations throughout Denmark. Q8 is one of Denmark's largest oil companies and with 150,000 customers daily, it is also one of the country's busiest retailers. More than 40% of the Danish population shops at Q8, buying everything from gasoline to convenience foods and car washes.
July 2006
Benelux importer/distributor, Food Present BV supported the Classic Cafe event organised by Brothers discotheque (Utrecht). 20,000 guests attended the event at which Barokes wine in a can was sold. This party was also attended by a number of high profile celebrities with over 1,400 VIP guests served Barokes Bubbly Chardonnay and Bubbly Rose upon arrival. See Advertisement
July 2006
The Barokes range of wines in a can were once again included in the James Halliday's 2007 Wine Companion - the No. 1 best selling guide to wineries and wine in Australia, receiving a 3 star rating.
July 2006
Barokes sponsors a RIOT Magazine event held at Dragonfly (Sydney). RIOT is a national consumer publication which organises parties for its VIP members who consist of media and design people. View RIOT Poster
July 2006
The Barokes brand continues to grow in Japan with wine in a can recently introduced in Kaldi Coffee House outlets throughout Tokyo and the surrounding suburbs.
July 2006
Barokes wine in a can is sold at the Dutch Open Tennis Tournament held in Holland from 15-23 July. Great work from Barokes Benelux distributor, Food Present BV, in placing Barokes at such a high profile outdoor event.
June 2006
Barokes' newly launched Bubbly Rose won 3rd prize at the Rose aan zee held in Holland in June. This is a very successful exhibition held on the beach featuring rose wines. Over 120 rose wines were entered. Our two rose wines have certainly been good additions to the existing range of Barokes wines in a can.
June 2006
Barokes Nordic distributor, Jensenin ApS secures the first cruise liner to introduce Barokes wine in a can. The M.s Pearl of Scandinavia sales from Copenhagen, Helsingborg and Oslo and carries up to 2100 passengers each trip.
June 2006
The Stamford Group of Hotels and Resorts in Australia becomes the first major hotel group in the world to introduce Barokes wine in a can in their mini bars and adjoining bars and venues. Senior Stamford Group management have embraced the opportunity to promote the group as an innovate one prepared to adopt unique products which deliver a new standard of quality, convenience and safety to its guests. Other hotels around the world currently stocking Barokes WIC include:
- JW Marriott Hotel, Hong Kong
- Hyatt Regency, Kyoto (Japan)
- Sheraton Group, Calgary (Canada)
- Hotel Willibrordhaege, Deurne (Belgium)
- Klaus K, Helsinki (Finland)
- The Melbourne Hotel, Perth (Australia)
- Chancellor Resort Hotel, Queensland (Australia)
- Rydges Riverwalk, Melbourne (Australia)
- Rydges on Bell, Melbourne (Australia)
May 2006
Japan Market News - the Hyatt Regency Hotel in Kyoto (Japan) commences a trial of Barokes wine in a can in the Terrace Restaurant. Vision A is appointed to manage public relations and communications for Barokes Japan.
May 2006
MGM Wine Distributors have been appointed as Barokes distributor in Western Australia. MGM's Managing Director, Lloyd Meredith has over 25 years experience in the liquor industry in Western Australia. MGM's other agencies include Brown Brothers, Driftwood Estate, Saint Clair from Marlborough, NZ and a range of other wines from a variety of regions.
May 2006
Barokes launches the Chinese market. Our continued co-operation with BEMCO Australia has resulted in the appointment of a Chinese importer/distributor who has taken the Barokes range of innovative wines in a can on following a successful Taste of Australia promotion in the Far Eastern Department stores in Tianjing in April. Barokes is now listed in Far Eastern Department Stores in Beijing and Tianjing and has been listed by Sam's Club in China.
May 2006
Barokes enters the UK market. Following our showing at the recent London Wine & Spirits Fair, Barokes has launched the UK market through Ex Cellar liquor outlets.
May 2006
Barokes participated in the Melbourne Bar Show held from 2-3 May at the Royal Exhibition Buildings in Melbourne. This is the no. 1 trade event for the business of bars and is targeted at the hotel, pub, restaurant and bar sector. Barokes not only featured the innovative range of wine in a can, but also produced four cocktails using wine in a can. With a barman and promotional people on hand, there was much excitement generated by wine in a can and the Barokes cocktails.
April 2006
Barokes CEO, Greg Stokes, attended the Boao Conference held on Hainian Island (China) in April. Barokes hosted a reception for delegates and was attended by some very senior representatives of government and global corporations. As a result, a number of Asian hotel groups are currently looking at introducing wine in a can into their mini bars and associated venues.
April 2006
Barokes launches the Spanish market through the appointment of importer/distributor, Constantino Sabado Oliver S.A. Although Barokes has been available in Spain for some time through the Oil & Vinegar stores in Madrid, there has not been anyone on the ground actively marketing the product. The opening of this market was the culminated of 12 months work with principal, Alberto Sabado, who conducted some thorough market research prior to committing to take on Barokes in Spain.
April 2006 - Where's WIC Competition
As our hard working WIC cans frequently go on holidays to exotic locations around the globe, we thought we would have a competition where the best photo of WIC on holidays wins a fabulous prize. The winning photo is chosen quarterly by a team of jealous Barokes management and staff who hate the fact that WIC goes on better holdiays than they do!
Winning photos are published in Barokes monthly newsletter to our global network, Barokes News, and will be used for promotional purposes. All entries will appear here and will receive a mixed pack of Barokes WIC. Winning photos will be announced quarterly and will receive $200 worth of Barokes product and branded merchandise. If you have a great photo of WIC on holidays, please send it to wineinacan@barokes.com to be eligible. View Photos.
February 2006
After a three year battle over the granting of the Australian patent for its Vinsafe® (wine in a can) technology, Barokes finally beats global packaging giant Amcor Packaging (Australia) Pty Ltd in the Australian Patent Office. Barokes welcomes the Australian Patent Office’s confirmation of the validity of the Innovation Patent for the Vinsafe® technology, the Australian developed technique that produces wine in a can. Barokes’ Innovation Patent had been opposed by Amcor Packaging (Australia) Pty Ltd. Additionally, Amcor were directed to pay costs to Barokes.
The fantastic outcome of this truly "David & Goliath" battle has affirmed the status of the creators of the Vinsafe® technology as the leading authority on WIC and allows Barokes to get on with the business of licensing the technology to Australian and international wine producers so that they can in turn promote their product to new markets. It also means an end to uncertainty for Australia’s wine industry which is now looking forward to a greater involvement in WIC on a global basis.
This welcome decision means that Barokes can get on with the job of showcasing Australian innovation to the world and help our wine industry take up this great opportunity to package wine in a new and exciting way. It is also very encouraging to have received tremendous support from some major players in the wine and packaging industries that are also very keen that Barokes proceed with the licensing of the Vinsafe® technology.
January/February 2006
A significant article on Barokes appears in the Jan/Feb 2006 edition of the Asia Pacific Food Industry magazine, “Wine in a Can – Why not?”. This publication is a premier food & beverage magazine in Asia with a circulation of 7,000. View article.
23-26 January 2006
Barokes’ Benelux importer/distributor, Food Present BV, shows WIC at the Horecava Amsterdam exhibition. WIC received an extremely positive feedback at this large exhibition targeted at the Horeca sector. With a fabulous looking stand and ‘overwhelming interest’, Food Present is now following up on significant leads generated. View Photos.
January 2006
Barokes WIC is introduced into Fairprice/NTUC retail outlets in Singapore. Although present for some time in the off-premise sector in Singapore, the introduction of WIC into the retail sector via such a large supermarket chain is a positive step in the growth of the Barokes brand in this Asian market.
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